Kilkenny-based animal feed company Connolly’s Red Mills has become the first in the world to secure a licence to import horse feed into mainland China.
The Department of Agriculture signed the agreement for the animal feed licence with Chinese officials in Beijing on Monday during the Agri Services Trade Mission to China being led by Agriculture Minister Simon Coveney.
The deal – which is potentially worth several million euros – sees the company become the only foreign feed company to be licenced so far for the import of horse feeds into mainland China.
“We embarked on the Chinese registration process in 2007 and are delighted to see it come to fruition today. Although the Chinese horse market is still emerging, there is considerable potential and advantage for us by being first past the post,” said Connolly’s Red Mills managing director Joe Connolly.