New app to
enhance the
‘Kilkenny
experience’

A LOCAL business man has helped to establish a new app that could revolutionise how locals and visitors experience Kilkenny City.

A LOCAL business man has helped to establish a new app that could revolutionise how locals and visitors experience Kilkenny City.

Kevin Mullen, who owns the Grapevine tapas bar on John Street, also works with iGuide, a company dedicated to developing high-end tourist and business apps. Representatives from the group will give a presentation to members of Kilkenny Borough Council at next month’s meeting about their new app in development for the city.

iGuide is not just a tourist app; it is designed to serve the businesses, people of and visitors to Kilkenny. Its unique content management system will allow businesses, councils, tourist bodies, and other groups to keep the content (local news, events, services, attractions) of the app up to date without the need for any technical support. All businesses listed will have their own login and the ability to manage their own listings. Businesses can also send out vouchers, special offers and ‘push notifications’ to holders of the app.

iGuide was first established in 2009 in response to a tender by the Dublin Business Improvement District for an iPhone application to help people locate businesses and services in the city, to keep them up to date with local information and to help visitors to the city find their way to local attractions. iGuide have since developed Apps for a number of UK cities, as well as for Drogheda as part of the RTE Television programme Local Heroes, and for Carlingford.

At last month’s meeting of Kilkenny Borough Council, Cllr Andrew McGuinness (FF) proposed that support be given to the local business, as he feels that the time is now right to get a Kilkenny app up and running.

“We need to ensure that we are ahead of the rest in terms of how we market Kilkenny and we need to be certain that what Kilkenny has to offer is well known, particularly online where an increasing amount of business is done, especially in the tourism sector” said Cllr McGuinness.

“A dedicated App would help greatly.”

Cllr McGuinness also says that the app will help businesses attract new customers and keep their regular customers up to date on their latest offers.

“It will help locals find the best value in Kilkenny while they’re on the move and it will guide tourists to everything from the Castle to a chemist,” he said.

“Best of all, it will be 100% free to download, can be made available in different languages, and unlike most other apps, it can be used offline so no need for tourists to worry about data roaming charges. It’s a win win for Kilkenny.”