Piltown Angus beef farmer Richard O’Gorman is the star of Aldi Stores (Ireland) Ltd’s new advertising campaign, “Love Ireland, Like Aldi.”
Highlighting Aldi’s Irish sourcing credentials and longstanding partnerships with Irish farmers and producers, the campaign includes TV and press advertisements and in-store branding. A brochure detailing Aldi’s relationship with Irish suppliers and producers will also be available at each of Aldi’s 96 Irish stores.
Mr O’Gorman features in the TV adverts, on the in-store posters and in the Irish sourcing brochure. He has supplied Aldi with Irish Angus beef for the past six years through ABP Ireland.
“In the current climate, encouraging people to support local producers and farmers is of the utmost importance,” he said of the campaing. “I take great pride in the beef I produce and I’m dedicated to achieving the highest quality for Irish consumers to enjoy.”
Aldi now works with over 125 Irish suppliers and over 50% of all grocery sales at Aldi are generated on products bought from Irish suppliers, producers and manufacturers, according to the company.
“Richard O’Gorman produces the highest-quality Irish Angus beef,” Aldi’s group buying director Niall O’Connor said of the Piltown man.
“We are delighted to stock his beef and that he agreed to feature in our new advertising campaign. We want to show our customers that our range features real Irish products, supplied by real Irish farmers and producers. Consumers want the reassurance of quality that comes from buying Irish and we want to emphasise to them that they can buy quality Irish groceries at an affordable price by shopping with Aldi.”