Connolly’s builds on Chinese links at Curragh race day

Kilkenny-based animal feed company Connolly’s Red Mills, which recently became the first in the world to secure a licence to import horse feed into mainland China, is about to forge even closer links with the Chinese public.

Kilkenny-based animal feed company Connolly’s Red Mills, which recently became the first in the world to secure a licence to import horse feed into mainland China, is about to forge even closer links with the Chinese public.

The company is one of a number of top Irish businesses helping to bring China to the Curragh Racecourse for ‘China Race Day’ on Sunday.

The County Kildare venue has adopted a Chinese theme for the meeting with the help of the Chinese Irish Cultural Academy, Connolly’s Red Mills and a host of other top Irish firms with Chinese links who are supporting races and the meeting.

The China Ireland Friendship Silver Stakes will be the feature race of a seven-race programme, starting at 2.20pm. The Chinese Ambassador to Ireland has been invited to make the presentation to the connections of the winning horse in the feature race. Other races are supported by Kildare Village and Connolly’s Red Mills.

Connolly’s Red Mills MD Joe Connolly said it was an opportunity for Irish businesses and the racing public to learn more about Chinese culture.

“Although the Chinese horse market is still emerging, there is considerable potential and advantage for us by being first past the post in our recent deal with China. Our first shipment of feed is due to leave over the coming weeks so it’s an exciting time for our team,” he said.

“As an export nation we need to learn more about the culture of potential trading partners. We are delighted to support China Race Day at the Curragh and look forward to joining with our Chinese counterparts for what is shaping up to be a fantastic day at one of the country’s premier race tracks,” Mr Connolly said.

A Chinese Village will be created beside the main enclosure of the racecourse which will be fun for all the family and will feature Chinese food tasting, demonstration of Chinese music and dance – including the famous Dragon Dance, which will be performed before the first race – and a display of Chinese crafts.

Chinese citizens will be admitted free on the day to encourage them to experience this initiative.