Goatsbridge embarks
in Tesco retail initiative

Kilkenny’s Goatsbridge Trout Farm is due to take part in a retail initiative by Bord Bia and Tesco to help food and drink companies to develop the required skills to achieve sustainable growth at multiple retail level.

Kilkenny’s Goatsbridge Trout Farm is due to take part in a retail initiative by Bord Bia and Tesco to help food and drink companies to develop the required skills to achieve sustainable growth at multiple retail level.

Sixteen companies covering the dairy, seafood, ready meals, beverage, frozen and ambient sectors have been selected to participate on the programme, including Goatsbridge Trout Farm.

“This form of cooperation is something which will drive this sector forward both at home and abroad,” said Minister for Agriculture, Food and the Marine, Simon Coveney. “Tesco plays a large part in the current retail environment and so it is essential to work together.”

The retail programme is promising to equip participants with the skills required to secure, grow and maintain a listing with Tesco. The programme will involve three levels – local, national and export – to assist small, medium and large companies in growing to the next level of business with Tesco. The programme is being supported by Enterprise Ireland.

“The Irish food industry is experiencing strong growth in export markets, yet the domestic market remains challenging, with spending under pressure and consumers searching for value,” Bord Bia chief executive Aidan Cotter said at the launch of the initiative.

“Based on Eurostat data, food prices in Ireland today are just 3% to 4% above their level of seven years ago. By comparison, in the euro area as a whole they have grown by 15%, and in the UK by as much as 35%, a period moreover of strong commodity price inflation. It is vital in this environment that Irish food and drink companies work with the retail sector to build their competitiveness on the domestic and export markets alike.”

Objectives and targets will be set for each participating company to help them achieve opportunities identified for their business with Tesco.

The programme will consist of workshops, bespoke mentoring and access to relevant Tesco consumer data and consumer insights.