Hyundai bring premium value to more with the dashing i40

THE arrival of the Hyundai i40 Tourer on the Irish market was a game changer for the marque, because a car and range that all at once was a good looker, impressively packaged and a heck of a good drive made punters sit up and take notice like never before.

THE arrival of the Hyundai i40 Tourer on the Irish market was a game changer for the marque, because a car and range that all at once was a good looker, impressively packaged and a heck of a good drive made punters sit up and take notice like never before.

Part of the standard package is Hyundai’s market leading 5 Year Triple Care Plan, the No 1 customer care plan on the Irish market.

Hyundai is the only manufacturer in the country to offer a full manufacturer backed 5 year unlimited mileage warranty across the entire product range.

The No 1 customer Care plan includes 5 year unlimited mileage warranty; 5 year free vehicle health check and 5 year roadside assistance.

Brand slogan

With a dynamic brand slogan that urges “new thinking, new possibilities” Hyundai said they are moving to the modern premium sector with their models, but crucially, they are doing so without a prohibitive pricing structure

The way they pitched it was “they want to share premium value with more people”. And they want to get out the good news about the marque to the big number of people that research has shown don’t know much about the Hyundai brand.

The Hyundai i40 range includes Tourer and saloon versions, with the latter, because of the preference for saloons in this country, expected to be the big attraction here and to command up to 60% of i40 sales this year.

The 1.7-litre diesel engine at the heart of the range features Idles Stop and Go and is designed to squeeze more energy out of every drop of fuel. Hyundai executives spoke about fuel returns of up to 65mpg, which would make the i40 over 20% more fuel efficient than most of its main rivals.

The i40 Tourer, for example, has a best in class emissions figure of 113g/km (Category A) which bring it into the €160 per annum road tax category.

Big mileage, big savings

Hyundai reminded that the big mileage driver would make the biggest saving with this car

The 115bhp unit is mated to a 6-speed manual gearbox, and a 6-speed automatic is available with a beefed up 1.7 diesel engine that pumps out 136bhp.

The Hyundai i40 has a superb array of features as standard, including a nine airbag system, electric stability control, brake assistant system, hill assist control, vehicle stability management, daytime running lights, space saver spare wheel, motor driven power steering, Bluetooth with voice recognition and radio/CD, plus MP3, plus RDS, plus USB, plus Aux and iPod connectivity.

The safety and security features on both models includes remote central locking, ABS and child locks on rear doors while air con (Comfort) and dual zone climate control with auto demist is part of the Executive package.