Sixth Kia gets the 5-star treatment

The all-new Kia cee’d has been awarded a maximum 5-Star accident safety rating by Europe’s leading road safety organisation, EuroNCAP.

The all-new Kia cee’d has been awarded a maximum 5-Star accident safety rating by Europe’s leading road safety organisation, EuroNCAP.

The five-door hatchback achieved high scores for Adult Occupant Protection (89%), Child Occupant Protection (88%) and Safety Assist equipment (86%), recording the maximum possible score in the dynamic element of the Child Occupant Safety test.

EuroNCAP testers were also impressed with the inclusion of electronic stability control across the entire new cee’d range in Europe ahead of it becoming a compulsory test criteria.

The previous generation cee’d was the first Kia to achieve a 5-star EuroNCAP rating. In the last five years, testing criteria have become tougher, making it harder for manufacturers’ products to be awarded top marks.

From the outset of the new model’s development, Kia’s engineers were dedicated to creating a car that delivers sophistication and refinement as well as the best safety technology to protect drivers, their families and pedestrians in the event of an accident.

Standard safety equipment fitted to the new cee’d across Europe includes six airbags (front, side and curtain), seatbelt reminders (front and rear), ESC (Electronic Stability Control), HAC (Hill Assist Control) to prevent roll-back, VSM (Vehicle Stability Management) and ESS (Emergency Stop Signal) which flashes the brake lights when the driver is making an emergency stop.

The new cee’d joins five other Kia models, Rio, Venga, Soul, Sportage and Sorento, in scoring a 5-Star rating in EuroNCAP crash test results.