Increasing new car sales can produce a double whammy for the country in terms of the creation of jobs and additonal revenue for the Exchequer.
Last year the steady recovery in new car sales helped employment in the motor industry jump beyond the 40,000 mark for the first time in nearly a decade.
And improved sales boosted the Government coffers by around €185 million, it has been confirmed.
“The industry is confident that anticipated growth in 2015 can increase both employment and Government revenues,” insisted SIMI (Society of the Irish Motor Industry) director general, Alan Nolan.
“Buoyed by the increase in new vehicle sales, employment in the industry increased by 4,000 in 2014, surpassing 40,000 for the first time since the start of the recession,” he confirmed.
He said new car sales continued to make a very important contribution to the Exchequer, with the increase in activity delivering an additional €185 million between VAT and VRT in 2014.
Figures released from SIMI show that the total new car sales for 2014 (96,338) finished-up 30% ahead of 2013 (74,367).
The month of December registered a 65% (350) increase compared with the same month in 2012 (212). However, it should be noted that volumes for December are very small
Light Commercial Vehicles sales saw a 51% increase for the year end with sales totalling (16,652) in comparison to 2013 (11,006), while HGV (heavy goods vehicle) also were ahead, with a 16% increase in registrations for 2014 (2000) in comparison to 2013 (1,723).
“As 2014 has drawn to a close we are pleased to end the year with new car sales 30% ahead of the previous year,” Mr Nolan added.
“While all of this has to be put in the context of the very low base that we are starting from, we are confident that 2015 will see sales for all segments continue to grow and improve on 2014.”
The feedback received from motor dealers for January has been positive, indicating continued growth in sales for the month and the rest of 2015.
Footfall in dealerships for pre-sales has been most encouraging, apparently, and consumer confidence continues to be strong, particularly with the greater availability of retail finance and the great offers currently in the marketplace.
Want to change
Meanwhile, research by motoring solutions specialist, easytrip, has revealed that over 55% of Irish motorists with a car of five years old or more are considering or planning on purchasing a new car in 2015.
The all new Ford Mondeo has been named Fleet Car of the Year 2014 at the InBusiness Editor’s Choice Awards in Dublin.
“We’re absolutely delighted to receive this award, particularly as our new Mondeo has only recently been launched in Ireland,” said Ciaran McMahon, chairman and Managing Director Designate of Ford Ireland.
“The Ford Mondeo has been a key model in the fleet sector for many years and I think the new version will take that on to a new level.
“For business drivers, Mondeo offers the best driving experience in the class while for fleet managers it delivers low cost of ownership, low running costs and excellent residual value,” Mr McMahon added.
“That all adds up to a car with impeccable fleet credentials, as hundreds of companies around Ireland would vouch for.”
The all new Ford Mondeo is available as a 5-door and estate with a five year warranty from €28,995.
A range of new technology options are available including Active Park Assist, dynamic LED headlights, inflatable rear seatbelts and Ford SYNC 2 hands-free technology.
Skoda top sales
Skoda registered record sales in Ireland last year with 6,310 vehicles delivered to customers, an increase of 27% on the same period last year with 4,950 vehicle deliveries.
The previous record set for Skoda in Ireland was in 2007 with 6,280 vehicles registered.
Sales records are also reflected globally with the brand achieving the one million vehicle milestone for the first time having also just recorded the best November in their corporate history.
To celebrate the landmark achievement Skoda has launched 0% PCP finance for the best selling Octavia model. Offered over three years and inclusive of routine servicing, the monthly repayments are from €179.