Opel drive into all new arena with the ‘make it yours’ Adam

With the all-new ADAM, Opel is entering the A-segment with a chic, small, urban car. The Opel ADAM combines bold, powerful design with potential for almost unlimited level of personalisation, making each ADAM unique.

With the all-new ADAM, Opel is entering the A-segment with a chic, small, urban car. The Opel ADAM combines bold, powerful design with potential for almost unlimited level of personalisation, making each ADAM unique.

The launch for the ADAM is expected in Ireland in the first quarter of 2013.

The ADAM will feature a host of premium technologies including an onboard infotainment system that will make online applications available in the car through smartphones such as Android and Apple iOS.

Measuring almost 3.70 meters in length (1.72 meters width excl. mirrors), the agile three-door is perfect for urban environments. Inside its cabin, the Opel ADAM offers seating for four people who will benefit from its premium interior and a high degree of spaciousness which is unusual for a small car.

The ADAM will target trendy urban customers who are looking for a car that expresses their personal style.

The new Opel ADAM offers lots of growth potential for the brand and the company are very proud that this fashionable small car brings German engineering excellence to its segment,” says a company executive.

In fact, the ADAM is the only A-segment car that will be exclusively built in Germany. Opel are sure that it will get a fantastic reception in Paris at its world premiere in September.

Small gasoline engines

Initially, The Opel ADAM will initially be offered with three efficient gasoline engines (1.2 l 51kW/70 hp, 1.4 l 64 kW/87 hp and 1.4 l 74/100 hp) combined with a five speed manual transmission. All powertrains are available with an ecoFLEX technology pack including fuel-saving Start/Stop technology.

Later on, a new generation small gasoline engine will make its premiere in the ADAM, featuring direct injection turbocharging for further enhanced efficiency and performance. This new engine will be combined with a completely new generation six-speed manual transmission.

ADAM innovates and introduces a totally new trim approach. Rather than having the well-known trim levels, customers can choose from three different highly individualised trim moods or worlds: JAM is unconventional, fashionable and colourful, GLAM offers a more elegant, refined and sophisticated setting and SLAM appeals to those with energetic and sporty attitudes.

ADAM JAM, ADAM GLAM and ADAM SLAM: these three “mood” worlds set the stage for a virtually unlimited potential for personalisation with a wide choice of exterior and different interior with three roof colours, interior colours, decors and various headliners -including a LED lit “starlight” roof trim - and other premium inspired distinctive design elements.

Opel suggest no other car in this segment can be personalised as much as the ADAM because they are offering virtually unlimited exterior/interior colour, fabric, decor and kit combination possibilities. It’s unlikely customers will see another car like theirs.

Fashion led

ADAM is incorporating Opel’s award-winning philosophy of “sculptural artistry meets German precision” to the fashion-led A-segment. And unlike other rivals, ADAM bucks the trend for retro-based design with a modern and bold look.

ADAM’s striking and unique “floating” roof which is visually disconnected from the body allows a perfect execution of a two tone colour combination. The car’s name badge is – unlike with most other cars – placed at the end of the chrome “signature” window moulding on the rear pillar, which adds to its unique appeal.

In the wide front grille, the ADAM has the new wing shaped chrome bar with embossed Opel emblem as introduced with the new Astra line-up. On the flanks there are design cues such as the blade shape in the lower door and the characteristic crisp “shock wave” around the door handles known from the Astra GTC.

The headlamps feature wing shaped daytime running lights (DRL) typical for Opel. For the first time in the A-segment, both the headlamps and the tail-lights are available with state-of-the art energy-saving LED technology.

The interior design delivers what its upmarket exterior promises: style and premium inspired ambience in a remarkably spacious environment for a small car.

With sculpted, harmonious surfaces and graceful flowing lines just like the bigger brand brothers Astra, Meriva and Insignia, the ADAM rounds off Opel´s brand promise in its latest and smallest declination. The round, chronograph style instruments and chrome bezelled switches convey the aura of sporty precision.

More convenience

ADAM is the first car with Opel’s all-new state-of-the-art infotainment system that not only brings its owner’s smartphone capabilities to the vehicle but also adds further value to them, offering even more convenience and flexibility than a conventional system.

The new system is exclusive to the A-segment because it not only offers smartphone connectivity for Apple iOS software but is also compatible with Android operating systems.

The new infotainment system makes selected smartphone content including internet based applications such as GPS navigation available in the cabin.

It collects the content and displays it on the seven inch, high-resolution and full colour touch screen which also provides quick and intuitive access to various user friendly control functions via five easy to navigate menus.

In addition, new media sources such as MP3 players, iPodsTM and tablets can be brought into the ADAM thanks to BluetoothTM and USB connectivity. There is a plug-in outlet for music devices that do not use USB or BluetoothTM connections.

ADAM owners who wish to enjoy a video or personalised slide show, can do so when the car is stationary.

ADAM introduces many upscale and innovative technologies into the A-segment that can usually be only found in higher segments.

For the first time it makes the new generation Advanced Park Assist (APA II) available. Drivers engage the system with a button on the dashboard and it tells them when they pass a parallel parking space large enough to accommodate the car. The system then automatically steers them into the parking space, with the driver just controlling the brake, clutch and gears.

It always comes in combination with Side Blind Spot Alert (SBSA) which also uses ultrasonic sensors. Another first in the A-segment is the heated steering wheel which adds another premium touch to ADAM’s cabin.

Broad footprint

ADAM’s bold stance is further emphasised by its broad footprint (front track: 1485 mm/ rear track: 1478 mm). Its chassis with a wheelbase of 2311 mm is geared towards maximum active safety and comfort. MacPherson struts with a sub-frame have been fitted to the front axle.

The rear axle of the ADAM features a torsion beam compound crank design. Wheel sizes range from 15” to 18”, and cars that are specified with 17” or 18“ rims come standard with a more responsive Sports chassis and steering feeling. The ADAM’s Electrical Power Steering (EPS) includes a dedicated CITY mode which at the flick of a switch increases power assistance at lower speeds - particularly useful for manoeuvring.

The comprehensive ESP of the latest generation is also standard in all ADAMS and comes complete with many useful sub-functions such as Hill Start Assist.

A high level of passive safety is ensured by an ultra-rigid passenger cell mainly made from high-strength steel. This is complemented by front, side and head curtain airbags as well as Dual Seat Belt Pre-tensioners at the front seats which offer additional knee and leg protection.

Other safety features include two sets of ISOFIX points plus top tethers

In order to easily and safely attach child seats on the 50:50 split foldable rear bench.

The all-new Opel ADAM will be available to order after its official world premiere at the Paris Motor Show (September 29 – October 14). First cars will hit the showrooms in January.