The Audi Group has enjoyed the strongest first quarter in its history: With worldwide deliveries reaching around 369,500 units for January through March, the company improved on the prior year quarter by 6.8 percent.
In this period, the automotive manufacturer achieved growth in all of its three main sales regions Europe, Asia and North America.
Unit sales in March played a major role in this respect. Audi handed over around 147,700 cars to customers – 3% more than one year earlier. This made the past month the strongest March ever for the Ingolstadt-based manufacturer.
In Ireland, Audi maintained its position as the leading premium car brand in the market by achieving a total market share of 5.2% for the first three months of 2013, with a total of 2058 units sold.
Mark O’Connell, general manager of sales at Audi Ireland commented: “We’ve had a fantastic start to 2013 and within an international context it has been the best-ever opening quarter in the history of the company.
“The arrival of the Audi A3 Sportback has been a huge success and has received fantastic feedback from our customers.”
Luca de Meo, Member of the Board of Management for Sales and Marketing at AUDI AG said they were building on the first quarter’s record deliveries, and they wanted to continue this positive sales trend over the next months, too.
“The new A3 Sportback will also contribute to this goal,” he insisted. “It was successfully introduced in the first markets in February and we are very pleased with the response from the dealerships.”
Especially the A1 Sportback, the A4 family and the SUV models provided further boost in the first quarter of 2013. Worldwide sales of the compact SUV Q3 gained 58.2 percent year on year to around 28,550 units, the Q5 grew by 15.6 percent to some 56,350 units.
These models also strengthened the Ingolstadt carmaker’s business in the European market. Despite the challenging economic environment, Audi achieved a slight increase in deliveries in Europe compared with the first quarter of 2012.
Around 187,600 cars (+0.7%) were handed over to their new owners.