John Eardly Mechanical and Hydraulic Services, based in Outrath, near Kilkenny, has been appointed to represent the Zetor range of tractors by distributors McHale Plant Sales of Birdhill, Co. Tipperary.
Owned and managed by John Eardly and his son Michael, the business is well known amongst the farming community in Kilkenny.
They are agents for Krone and other farm attachments and were dealers for Swiss-made Hurlimann tractors previously.
Eardly joins the Zetor network at a time when the brand has embarked on a major expansion programme, the aim being to recapture its position as one of the top selling tractors on the Irish market.
To that end, this dealership will represent an all-new Zetor range comprising the stylish Proxima and Forterra ranges, including the heavy-duty Forterra HSX model and the new Zetor Major – a few-frills 80hp, 4-wheel drive tractor which has just arrived in Ireland.
According to McHale Plant Sales managing director Michael McHale, the appointment will help improve Zetor’s market share in this territory as the company continues to build the Zetor dealer network.
“The process of realignment in which we are engaged will result in a reduced network and the enlargement of territories,” he said.