Nissan are returning to the popular hatchback market after an absence of seven years.
The handsome Pulsar is the bright new baby they feel can take on all comers.
The Pulsar will be doing battle in a tough market place against the VW Golf (16% market share), Ford Focus (14%) and Toyota Corolla (11%) among others, but Nissan Ireland reckon their new car can measure up.
Nissan are talking about a 7 to 8% market share in the first year, with the long term strategy aimed at around 10%.
The company’s last car in this sector was the durable Almera, which earned an impeccable reputation and commanded a strong 15% share of the market at one time.
Nissan transformed the family car landscape over the course of the last seven years or so. Now using the same design approach and original thinking that produced Ireland’s best-selling crossover, the Qashqai, Nissan is expanding its product portfolio again.
Combining bold design, technical innovations and class leading interior space, the all-new Pulsar brings a fresh dimension to the C-segment.
Thanks to a long wheelbase (2,700mm) and clever positioning of the seats, the Pulsar enjoys the best rear legroom in the sector - comfortably eclipsing its rivals and outshining a number of cars in the class above
The Pulsar was launches with two highly advanced engines - a 1.2-litre DIG-T petrol unit and a 1.5-litre dCi diesel, the latter which delivered outstanding returns during a test drive.
Nissan quote a 3.3 l/km figure (over 85mpg) for the extra urban cycle, which is some going for a car that offers so much interior space. The C02 figure is a low figure of 94 g/km. Annual roax tax is €180.
Both engines offer good performance, economy and refinement, and integrate a host of fuel-saving technologies to help owners go further for less.
The Pulsar range features three familiar trim grades - XE, SV and SVE - with all three offering exceptional equipment levels.
All models come with air conditioning, five-inch Advanced Drive-Assist Display and electric windows all-round. Tyre Pressure Monitoring System, six airbags and Stop and Start system are also all fitted as standard across the range.
The long anticipated replacement for the popular Almera will retail from €19,995 for the entry grade 1.2 115bhp petrol, and from €21,595 for the entry grade 1.5 110 bhp diesel.
The Pulsar was awarded a 5-star rating by independent testing organisation EuroNCAP with maximum points scored for Child Occupant Protection in 18 month-old dummy test.
This completed a fine hat trick following the 5-star rating awards for the new X-Trail and Qashqai. EuroNCAP highlighted the Pulsar’s impressive strength, rating leg and femur protection as particularly strong.