Pink bales are set to be dotted around the Kilkenny countryside as Glanbia is asking farmers to to get behind their eye-catching m iniative in aid of Breast Cancer Ireland.
Glanbia is once again hoping to raise money for breast cancer research by launching a special edition of its Mastercrop Agristretch silage wrap.
For every roll of limited-edition bright pink silage wrap purchased, a donation will be made to Breast Cancer Ireland which will be matched by Glanbia Agribusiness.
Glanbia Agribusiness and CountryLife has local branches in Bennetsbridge, Ballyragget, Ballyhale, Castlecomer, Freshford, Glenmore, Goresbridge, Graiguenamanagh, Kilmanagh, Kells, Piltown, and Windgap.
Commenting on the initiative, CEO of Breast Cancer Ireland Aisling Hurley, says: “We are delighted to partner with Glanbia Agribusiness in this initiative and hope the ‘#PinkBales’ campaign will raise awareness of breast cancer in rural communities.”
“After the success of the campaign last year, which raised over €7,000 for Breast Cancer Ireland, we are delighted to once again be supporting breast cancer research,” said Glanbia Agribusiness Retail Marketing Manager, James Byrne. Women in the farming community lead especially busy lives. The big pink bales are sure to be noticed and are an extra reminder to take time for routine health checks that could save your life.”