Glanbia shortlisted for three prestigious industry awards

Kilkenny dairy giant in line for Digital Marketing, Consumer Insight and Innovation

Brian Keyes

Reporter:

Brian Keyes

Glanbia shortlisted for three prestigious industry awards

Pictured is Glanbia Ireland's Sandra Downey, Brand Manager, Glanbia Ireland shortlisted in the consumer insight category of Bord Bia’s Food & Drink Industry Awards.

Glanbia Ireland is in the running for three awards at the annual  Bord Bia Food and Drink Awards on Wednesday, November29  in the RDS Concert Hall.

Bord Bia has announced the details of 24 companies who have been shortlisted for these awards which recognise excellence and celebrate success in Ireland’s largest indigenous industry. The shortlist, which includes three entries from Glanbia Ireland, represents the most progressive, ambitious and forward-looking companies in Ireland’s thriving food and drink industry.

The Consumer Insight Award recognises businesses who have demonstrated how research and the identification of consumer insight has led to an improved or new understanding of the consumer in a particular market, leading to commercial growth. Glanbia Ireland has been shortlisted here for Mymilkman.ie, which delivers a platform where consumers can find their local milkman and manage their milk orders online. The company used a data driven and regional approach to target new customers resulting in a n almost 50% increase in online traffic during the month of the campaign. The results have shown that this insight-led approach to advertising successfully allowed Glanbia Ireland to recruit new customers, delivering recurring revenue and volumes.

Glanbia’s fresh flavoured milk offering, Mooju, has earned them a place on the shortlist for the Digital Marketing Award recognises companies that have effectively used digital platforms to strengthen brand performance and enhance the profitability of the company. Mooju’s highly successful digital-only marketing communications led to increased demand for new flavours to complement its popular chocolate milk as a key driver of sales Finally, having spotted an opportunity to take advantage of the growing demand for macronutrient friendly sources of protein for fitness consumers, Glanbia created Avonmore Protein Milk and this product is recognised in the Innovation category.