Roots festival gives city another boost with US promotion by Smithwicks

Smithwick’s USA are currently running a promotion in bars all across America giving away three free trips to Kilkenny for the lucky winners. They will be special guests at next year’s Smithwicks Kilkenny Roots Festival, which will be held from May 4 to 7 next year.

Smithwick’s USA are currently running a promotion in bars all across America giving away three free trips to Kilkenny for the lucky winners. They will be special guests at next year’s Smithwicks Kilkenny Roots Festival, which will be held from May 4 to 7 next year.

it marks a major coup for the festival organisers and highlights importance to the brewer.

There are three prizes on offer and each of the three trips includes a round trip coach and air fare for winner plus a guest to Kilkenny with hotel accommodations for five days.

it includes a tour of the Kilkenny brewery along with complete access to the Rhythm and Roots festival. The retail value of the prizes is around $15,000

“This is giving the festival great exposure all across America and will also increase the profile of Kilkenny in general,” creator and director of the Smithwicks Kilkennty Roots Festival said.

He pointed out that Smithwicks USA has over 51,000 followers on Facebook and the competition was being heavily promoted online,

“The competition has been running since the beginning of October and closes on December 31. It is only open to American residents, so tell your relatives and friends and they might win a trip to Kilkenny next year. They can log on to www.facebook.com/SmithwicksUS for full details.

We have had an increasing number of North American visitors over the last few years and this promotion should help to increase numbers in 2012,” he added. The festival is worth of millions of euro to the local economy each year.