The Irish Cancer Society and Dell Ireland are calling on people in Kilkenny to join the fight against cancer and support Daffodil Day this Friday (March 22).
All funds raised on the day will be used to fund the Society’s free nationwide care, information and support services for people with cancer and their families. Over 4,000 volunteers will be on streets and in shopping centres in towns around the country, and in Kilkenny, selling fresh daffodils and daffodil pins aiming to raise €3.4million.
More people are availing of the Society’s services than ever before as more people in Ireland are diagnosed with cancer each year. One of the services Daffodil Day funds is the Society’s Cancer Information Service, which reached over 200,000 people in 2012. The service improves the lives of those affected by cancer in Ireland, providing information to empower them to make informed decisions about their treatment or help understand what a loved one is experiencing.
Mark Mellett, Head of Fundraising, Irish Cancer Society said, “We want to see everyone wearing a daffodil pin and show their support for those living with cancer in Ireland. Unfortunately our cancer rates are ever increasing and while we expect over 26,000 people to be diagnosed with cancer this year we estimate that, by 2020, that figure will increase to 40,000. This is due to an ageing and increasing population, and a general neglect of healthy lifestyle behaviours. This is placing a massive demand on our services, which are funded entirely through voluntary contributions.”
Mr. Mellett continued, “We are hoping that the whole country will go yellow and get their daff on! We have volunteers stationed all around the country ready to paint the town yellow and I hope that they get a warm reception from the public. Our volunteers are not paid and many take time off work to volunteer for Daffodil Day because they have been personally affected by cancer – and while the reason so many lend their support to Daffodil Day is an unhappy one – the day itself is a fun, bright and sunny day.”