Musgraves to change Superquinn name to Supervalu

Mary Cody

Reporter:

Mary Cody

Musgraves have announced that they will change Superquinn to Supervalu but jobs at the Market Cross store will not be affected.

Musgraves have announced that they will change Superquinn to Supervalu but jobs at the Market Cross store will not be affected.

The decision is aimed at creating an unrivalled national Irish retail brand, enabling more shoppers to access SuperValu’s offer, while incorporating the best of Superquinn.

Musgrave Group CEO Chris Martin has said that as well as a name change there will be significant investment.

“SuperValu will invest €10m to complete the refurbishment of the Superquinn store network,” he said.

“In addition to the €15m invested over the past two years, the award-winning SuperValu own brand range will also be introduced consisting of 2000 products priced at up to 33% less than comparable brands.”

The reorganisation will take place over the next 18 months.