Kilkenny leads the way for Fairtrade

“Coffee drinkers throughout County Kilkenny can make a real difference for communities in developing nations when they choose coffees and teas that are Fairtrade certified,” said Patrick Bewley as he launched Bewley’s 2011 Fairtrade Fortnight activities which will run until 13th March and include a fairtrade partnership with local convenience retailer Mace.

“Coffee drinkers throughout County Kilkenny can make a real difference for communities in developing nations when they choose coffees and teas that are Fairtrade certified,” said Patrick Bewley as he launched Bewley’s 2011 Fairtrade Fortnight activities which will run until 13th March and include a fairtrade partnership with local convenience retailer Mace.

Bewley’s, leading by example as the leading Irish coffee and tea company, has signed a $2.1 million three year Fairtrade Certified coffee supply contract with the Soppexcca Farmers Co-operative of Jinotega in Nicaragua. Soppexcca particularly supports the role of women in society and the economy.

Supporting this initiative, the nationwide convenience, neighbourhood and forecourt retailer MACE is also using its coffee buying power together with Bewley’s and Fairtrade to underpin a sustainable future for coffee producing communities. Mace will serve Bewley’s Fairtrade Certified coffees in 120 of its stores all over Ireland including Mace on Dublin Road, Kilkenny.

“Kilkenny provides a positive example to many other counties throughout Ireland where Kilkenny City has achieved designated Fairtrade status,” Patrick Bewley commented. “This is an excellent commitment and it speaks volumes for the generosity of spirit and community values of people throughout County Kilkenny.”

To mark the partnership with Bewley’s, Mace is offering consumers a free 18g bar of Cadbury Dairy Milk, also a Fairtrade product, when they purchase a cup of Bewley’s Fairtrade coffee or tea in-store between 28th February and 27th March next, at Mace on Kilkenny’s Dublin Road. Throughout Fairtrade Fortnight (28th February – 13th March), people throughout Kilkenny can state their support for Fairtrade and send pictures of their own fairtrade coffee and tea purchases to Bewley’s facebook page at facebook.com/bewleysireland