Artisan food campaign urges shoppers to ‘take ours back to yours’

Seven Kilkenny food producers are being promoted in a Waterford store’s campaign that urgers customers to “Take Ours Back to Yours.”

Seven Kilkenny food producers are being promoted in a Waterford store’s campaign that urgers customers to “Take Ours Back to Yours.”

Launched on Friday by Ardkeen Quality Food Store, the initiative includes artisan producers Knockdrinna Cheese, Cramer’s Grove, Second Nature Oils, Inistioge Preserves, Highbank Orchard Syrup, Rings Farm and Goatsbridge Trout Farm.

According to the Jephson family, who have built Ardkeen Quality Food Store into a centre of excellence for Irish food over the last 45 years, more and more customers are considering quality, supporting local jobs and knowing where and how food is produced when purchasing.

Ardkeen supplies products by over 80 artisan food producers from the South East and beyond.

“We’ve been extolling the virtues of food grown and made locally or nationally on a small scale for the best part of our 45-year existence,” said Colin Jephson. “However, we thought that it was time to remind ourselves and our customers why it’s still an important message – if not more so, in these difficult times.”

Ardkeen is also part of a Christmas pop-up food hall at Greyfriars Municipal Art Gallery in Waterford City as part of the Winterval festival.