A New Ross-based school books company has slashed the price of its entire workbook series by as much a third – a welcome reprieve for hard-pressed parents across Kilkenny city and county well ahead of the next school year in September.
The price drop came as Prim-Ed Publishing in Wexford launched its new English Workbook, an addition to its best-selling New Wave Mental Maths and My Spelling Workbook series. The Prim-Ed workbook price cuts range from 20% to 40% on retail prices and means the 100% Irish-owned company has over-delivered on Department of Education recommendations and publisher commitments that school book costs be reduced by between 12% and 17.5%.
The company is among the first to slash its school book prices for the new year. Their workbooks are already heralded as a major breakthrough in engaging pupils of all abilities.
The new resources are also proving to be a massive hit in the UK, where Prim-Ed Publishing’s reach continues to grow. Their rep for the Kilkenny area, Margaret Warner, is now visiting schools in the region, informing teachers of the price cuts and new workbook series.
The multisensory approach to English spelling adopted by Prim-Ed in its ‘My Spelling Workbooks’ use the ‘Look, Say, Trace, Cover, Write, Check’ learning method. The ‘New Wave Mental Maths’ workbooks are renowned for being practical and developing problem solving skills.
PRim-Ed is part of the Guaranteed Irish group and employs 30 at its base in New Ross in Wexford. MD Seamus McGuinness says times are very tough for everyone and the company has reacted by economising in-house and slashing its retail prices.
“We know parents are under new pressures and we want to help so all workbook prices have been reduced. We have been working in the Irish education system for over 20 years, supplying teacher resources and pupil workbooks,” he said.
“We know it’s a tough time for everyone. We’re engaging closely with teachers and the National Parents Council and we hope this price drop will ease the burden on parents, particularly those with several children at primary school.”