‘More co-ordinated approach needed to promote city’

A MORE co-ordinated approach will be required to effectively market Kilkenny City as a tourist destination, according to local Labour Party Councillor Seán Ó hArgáin.

A MORE co-ordinated approach will be required to effectively market Kilkenny City as a tourist destination, according to local Labour Party Councillor Seán Ó hArgáin.

Speaking at last week’s meeting of Kilkenny Borough Council, Cllr Ó hArgáin said that at times it was difficult to establish who was responsible for the marketing of Kilkenny.

“We have Destination Kilkenny, Kilkenny Tourism, the Kilkenny City Centre Businesses Association...” he said.

“I am concerned that there is a need for more coordination between these groups. There is a need for a clear strategy in relation to marketing the city. I would call for more clarity as to who is in charge of what.”

Green Party Cllr Malcolm Noonan renewed his calls for the establishment of a full-time tourism officer in Kilkenny. Cllr Noonan said that the position would boost the local authority’s efforts to promote the city at home and abroad.

“Something I have felt strongly about for a while now is that the funding and support we give to tourism would be best served by the appointment of a full-time tourism officer,” he said.

“Carlow has one, and a number of other counties also.”

The members were discussing the allocation of the €10,000 set aside for a Marketing Kilkenny fund. Some €7,500 of the fund was last week allocated for a new Kilkenny fashion festival, which is to be spearheaded by the Kilkenny City Centre Business Association.

Cllr John Coonan (FF) asked what was to happen to the remaining money.

“We specifically put aside €10,000 for the purpose of promoting Kilkenny,” he said.

“What might we do with the remainder of €2,500?”

The councillors agreed that the fund would remain as part of the Marketing Kilkenny fund, as yet to be allocated.