Council moves up a gear against gum litter

Kilkenny County and Borough Councils are ramping up the activity in their “Bin it your way” campaign to encourage people to dispose of chewing gum responsibly instead of throwing it on the ground.

Kilkenny County and Borough Councils are ramping up the activity in their “Bin it your way” campaign to encourage people to dispose of chewing gum responsibly instead of throwing it on the ground.

As an active participant in the national Gum Litter Taskforce awareness campaign, Mayor Seán Ó hArgáin highlighted the need for people to continue to increase the level of awareness of gum litter and its responsible disposal.

Co-ordinated by the Gum Litter Taskforce in association with local authorities throughout Ireland, the national Gum Litter Taskforce awareness campaign aims to reduce the amount of gum litter in the easiest way possible; by discouraging littering – the root cause of the issue – and encouraging the public to “Bin it your way.”

The taskforce’s eco cabs were in the city on August 18 to soak up the atmosphere of the Kilkenny Arts Festival and to circulate the campaign message, “Bin it your way.”

To boost the campaign message, the local councils took the opportunity to distribute gum wraps throughout the city and county by appointing distribution locations such as the library network and public kiosks on the city Parade and also in Woodstock Gardens in Inistioge. Windows of prime empty commercial premises have been given a dash of colour with “Bin it your way” campaign posters being displayed to provide additional campaign coverage in the county.

“There’s an incredible level of imagination, momentum and creativity brought to this year’s campaign. I’m really impressed and will continue to spread the word to family, friends and colleagues. It’s in all our interests and I’d ask you to please ‘Bin it your way.’ It’s the responsible and right thing to do,” the mayor said. The boost campaign comes at an opportune time as the county waits anxiously to hear this year’s Tidy Town result, which is due in early September.

Gum Litter Taskforce chairman Paul Kelly explained the theme of the 2012 campaign, “Bin it your way.” “We’ve engaged with a team of professional dancers who have come up with a series of moves. The dance crew have travelled to all 23 local authority areas which are taking part in the campaign. We’re appealing to people to dispose of their gum in a fun and creative way – just don’t throw it on the ground. We would encourage everyone to come up with a unique move of their own,” he said.

The campaign encourages members of the public to upload their own dance moves on the “Bin it your way” Facebook page. These videos are also on www.gumlittertaskforce.ie.