Business management are usually satisfied when social media ‘likes’, ‘followers’ and the ‘visitor numbers’ through their website increase.
Generally, they take it as a sign that they must be doing something right. However, the real measure of success is how these figures actually translate into increased sales, and ultimately an increase in the bottom line figure.
Small business owner managers can often get caught up in trying to learn all about ‘digital’ marketing, attending numerous seminars, training courses and so on in order to learn about the magic buttons they need to press to make their business successful. Often they neglect to actual plan and implement a digital marketing strategy owing to a number of factors such as time, skillset and financial resources.
Niall McKeown, Managing Director of iON Technology has been involved in internet marketing for 16 years. He will be the guest speaker at the next Kilkenny County Enterprise Board (KCEB) owner manager lunchtime network meeting on Wednesday, September 25 in the Newpark Hotel.
He will address some of the issues raised in his latest book ‘Want to be Liked or Want to be Rich?’.
“Digital strategy doesn’t come from creating visual concepts, great websites, interesting tag lines or social engagement. Strategy comes from identifying near term challenges and overcoming them,” says Mr McKeown.
“The success or failure of a digital marketing campaign is won and lost in the strategy planning phase of a project.”
The talk will focus on creating and maintaining an effective digital marketing strategy, discovering techniques on how to understand what opportunities exist, learning how to calculate the possible returns on investment before starting web projects, and creating solutions to test ideas and identify critical issues.
The Kilkenny County Enterprise Board has assisted in the establishment of an Owner Manager Network which now meets on a monthly basis. This lunchtime network enables members to meet other business owners, hear from leading experts such as Niall McKeown and also provides potential business opportunities.
The meetings will be held on the last Wednesday of every month in the Newpark Hotel at 12.30pm.
For further details or to register to attend this meeting, visit www.kceb.ie or alternatively contact the KCEB office at 42 Parliament Street, Kilkenny on 056-7752662 or e-mail: firstname.lastname@example.org.