Phil Hogan, T.D., Minister for the Environment, Community and Local Government, has announced the launch of a new national anti-litter advertising campaign in the print media, with The Kilkenny People to the fore. The advertising campaign is a result of an initiative between the Department and the newspaper and magazine industry.
The print media, represented by National Newspapers of Ireland (NNI), NNI Local & Regional, the Regional Newspapers and Printers Association of Ireland (RNPAI) and Magazines Ireland, will be making available, free of charge, €500,000 worth of advertising space in order to raise awareness of the damaging effects fly tipping and small scale illegal dumping have on our environment and.our economy, particularly on the tourism and agriculture sectors. Advertisements will appear in the Kilkenny People over the course of the peak summer period, highlighting the impact of illegal dumping and providing information for people to report illegal dumping activity to the Environment Protection Agency (EPA)’s locall number 1850 365 121.
Minister Hogan in launching the campaign stated, “I am committed to providing support for anti-litter initiatives, both from an awareness and an enforcement perspective, in order to ensure that our country presents itself in the best manner possible. This campaign has been developed by my Department in conjunction with the local authorities, the EPA and Fáilte Ireland and I would like to thank each of the participating agencies for their involvement. In particular, I wish to express my appreciation to the NNI, the NNI L&R, the RNPAI and Magazines Ireland, both for making the advertising space available and for the proactive approach they have adopted with my Department in developing the campaign. I would also like to thank Brindley Advertising for their role in the development of the advertisement”.