The local authorities of the south -east region have joined forces to tackle the issue of roadside litter — a serious problem with significant impacts on the environment and community health and wellbeing.
Roadside litter is a real eyesore, which blights the approach roads to our towns and village, and can be difficult for both local authorities and community groups to deal with due to often busy roads and overgrown verges.
A new campaign highlighting the problem was launched in Waterford City Hall last week by representatives from each of the local authorities, and it will run throughout May and June. The campaign will use both traditional advertising and social media outlets to promote the anti-litter message.
The aim is to disseminate the message that thesouth-east is one of the most beautiful regions, but efforts must be made to ensure that everyone continues to minimise the impact of litter across the towns, villages and countryside.
“The pooling of resources between the city and county councils of the south-east is to be commended as it brings value for money to tackle a litter problem which unfortunately exists throughout the south-east” said Leas Cathaoirleach of Kilkenny County Council Fidelis Doherty.
Environmental Awareness Officer Bernadette Moloney said it appears that some drivers find it all too easy to roll down a window to throw out fast food wrappers, coffee cups and drinks bottles.
“It seems to be very much a case of 'out of sight, out of mind' for many drivers,” she said.
“We hope that this regional campaign will promote a consistent message to encourage motorists to keep their rubbish in their car until they reach a bin at a service station, or dispose of it when they reach their destination.”
The campaign kicks off with a regional radio campaign this month and more promotions will follow throughout June.