Mercedes-Benz in Ireland has announced that it is introducing a 10% reduction in the price of all Mercedes-Benz passenger cars with immediate effect.
The reduction will apply for a limited period.
It will be implemented evenly across all models and all model segments, free of any terms and conditions.
The intention behind the price reduction is twofold.
One is to maintain market impetus as the industry faces into a new sales year and, two, to give support to a dealer organisation in its efforts to combat the effects on new car sales here following the movement in currency values from the recent Brexit result.
To date, Mercedes-Benz passenger car sales in Ireland for 2016 have increased by 44% compared to last year.
Stressing that the initiative is being taken to counteract what may turn out to be a short-term situation, Mercedes-Benz in Ireland said that this new pricing arrangement will extend for a limited period only.
In that regard, motorists who may wish to avail of it are advised to contact their authorised dealer and make appropriate arrangements as soon as possible.