Connolly’s Red Mills join Edwind and Gucci

KILKENNY firm, Connolly’s Red Mills, the leading Irish horse feed manufacturer, has signed a nutritional partnership deal with the world’s top female showjumper and Olympian, Australian Edwina Tops-Alexander.

KILKENNY firm, Connolly’s Red Mills, the leading Irish horse feed manufacturer, has signed a nutritional partnership deal with the world’s top female showjumper and Olympian, Australian Edwina Tops-Alexander.

The Goresbridge based company joins the leading fashion house, Gucci, as a partner with the showjumper. Gucci designs her personal wardrobe and she is also an ambassador for the luxury watch-maker Jaeger-Le Coutre.

Under the deal all of the Edwina’s horses, including the multi Grand Prix winning gelding Cevo Itot du Chateau will be fed exclusively on Connolly’s Red Mills horse feeds. They will follow strict diet plans to suit their individual needs formulated by Connolly’s Red Mills nutritionists at their headquarters in Co. Kilkenny.

Global coup

The Edwina Tops-Alexander deal is the latest global coup for Red Mills. Last year, Connolly’s Red Mills became the first in the world to secure a licence to import horse feed into mainland China. Red Mills horse feeds are already well-known to many of the leading stables in the world.

Over 100 group one, grade one or grand prix events have been won by horses fuelled by their products in the last season alone.

Edwina is the highest ranking female show jumping rider in the world since 2009 and her decision to feed her horses exclusively on Red Mills product is a significant vote of confidence in the brand (see Kilkenny People next week).