Kilkenny businesses encouraged to get involved in new retail taskforce summer campaign

Retailers in Kilkenny have joined forces with Kilkenny County Council to promote the Kilkenny retail experience over the summer months.

The co-ordinated media campaign will tell the story of the quality and variety of the retail offering in Kilkenny to reinforce what Kilkenny has to offer.

The campaign aims to create a greater awareness of Kilkenny as the ideal destination to plan a shopping day, wander along Kilkenny’s laneways and independent boutiques, purchase for a special occasion in high quality jewellery makers, and visit the multi-generational family-owned businesses along the thoroughfares – all the while enjoying the culture and character of Kilkenny’s Medieval City.

The campaign will run over several months, and will showcase what Kilkenny has to offer through features and imagery. Retailers not already involved are encouraged to get in touch now to participate in this summer campaign.

While Kilkenny is long renowned for its sporting excellence, it is also an established mecca for discerning shoppers eager to support its independent retailers and enjoy a unique visitor experience, a day out shopping and dining, a midweek break or a spur-of-the-moment bit of retail therapy, Cathaoirleach of Kilkenny County Council Michael Doyle said.

“The challenges for retail here are as real here as they are in any city around the world. But we are very fortunate to have a really strong retail offering here, long-established family businesses as well as new enterprises. This campaign is designed to showcase what sets Kilkenny apart and the unique retail offering in the heart of our medieval city," he said.

Catherine O’Connor, Economic Development Officer with Kilkenny County Council said: “We are very fortunate to have incredible retailers in Kilkenny. This campaign aims to showcase the high quality of retail in Kilkenny and in doing so, provide a boost in footfall to all businesses in Kilkenny over the summer months and into autumn.”

• Retailers wishing to share ideas and participate in this campaign should contact move@investkilkenny.ie for further information and to register interest.