Kilkenny ‘meets’ London’s West End at leading tourism event

Thirty-eight leading British meetings and events professionals attended the recent ‘Ireland Meets the West End’ in London recently.

The annual B2B event – organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI – saw the buyers from Britain meet, and do business with, some 35 tourism businesses from across Ireland, including Lyrath Estate.  

Tourism Ireland aims to grow international business events i.e., corporate meetings, events and incentive travel business to Ireland. ‘Ireland Meets the West End’ provided a valuable opportunity for the companies from Ireland to showcase and sell their product and to inspire the British buyers to confirm their corporate meetings and incentive events in Ireland for 2025 and beyond. Around 720 commercial meetings were conducted at the event.

Tourism Ireland’s message is that Ireland offers a winning combination of world-class infrastructure, unique and luxurious accommodation, state-of-the-art venues, spectacular landscapes and the warmest of welcomes and fantastic hospitality, making it an ideal destination for meetings, incentive travel and events of all sizes.

David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: “Tourism Ireland was delighted that so many top British meetings and events professionals took the time to attend our ‘Ireland Meets the West End’ event and meet our partners from Ireland – demonstrating their commitment and interest in Ireland for 2025 and beyond. Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season.”

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, comprising Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland, who work in partnership to promote the island of Ireland as a leading business events destination.