Eight tourism companies from around the island of Ireland, including Fiona Delahunty of Hotel Kilkenny, travelled to Kent in Great Britain recently to join Tourism Ireland for a roadshow aimed at raising awareness of Kilkenny and Ireland as a fantastic holiday and short break destination.
The roadshow involved a workshop event hosted by Albatross Travel, which specialises in group and coach travel to Ireland. The business-to-business workshop sessions provided an opportunity for the Irish companies to present their product to the sales and operations staff of Albatross Travel and to communicate what is unique about the island of Ireland as a holiday destination.
The roadshow also took in the busy Bluewater shopping centre in Kent over three days, targeting shoppers and potential holidaymakers with messages about the many things to see and do on holiday here and the ease of access from Britain to Ireland.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “This type of roadshow, where we talk directly to prospective holidaymakers in Great Britain, as well as to members of the influential travel trade like Albatross Travel, provides us with an excellent opportunity to spread the word about all the great things to see and do on a holiday or short break in Kilkenny and Ireland.”
“It is a really effective platform for our tourism partners from around Ireland to showcase their product directly to consumers and to the travel trade, helping to position Ireland as a must-see destination and grow tourism business for the rest of 2012 and beyond,” she said.