Sam Francis, Gasp Events; David Wood, Tourism Ireland; and Alva Pearson, Lyrath Estate Hotel, at an ‘Ireland Meets the Midlands’ event in Leicestershire
Twenty five top British meetings and events professionals enjoyed a taste of Kilkenny at a recent ‘Ireland Meets the Midlands’ event in Leicestershire.
The B2B event saw the buyers meet, and do business with, 25 Irish tourism businesses, including Kilkenny's Lyrath Estate Hotel.
‘Ireland Meets the Midlands’ was organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI, to grow business tourism from Britain to the island of Ireland.
It proved to be a valuable opportunity for the companies from Ireland to showcase and sell their product and to communicate what is unique about Ireland as a world-class destination for business.