Leading public relations and communications advice company Purcell Masterson recently celebrated 10 years in business with a lunch for clients and business colleagues at the Pembroke Hotel. Gay Byrne was the very entertaining guest speaker.
John Purcell and John Masterson both had extensive media experience when they began working together, Masterson having produced The Late Late Show and Purcell then being on the board of Newstalk and Beat radio stations. They first met when Masterson was producing Anything Goes in RTÉ and he directed a pop video for Purcell’s rock band at Kilkenny Castle.
Many years later they worked together on writing the successful application for the radio licence for KCLR 96FM. It was at that time that they found that there was need for strategic public relations advice outside Dublin. They were soon joined by two other Kilkenny natives, Mary Tallent and Naoimh Murphy, each of whom had gained high-level experience with top Dublin and London public relations agencies.
Celebrity chef Neven Maguire was one of Purcell Masterson’s early clients. John Masterson gave him his first television break when he was a television producer in RTÉ. When Purcell Masterson started with Neven Maguire he was a very talented chef in a small village in County Cavan. Now everyone knows just how good he is.
Purcell Masterson works extensively in the hospitality and food sector throughout the country. Dublin’s five-star Dylan Hotel is a client. So too are Dunboyne Castle Hotel and Spa, The Kitchen in the Castle cookery school at Howth Castle, and with Debbie Deegan and her To Russia With Love charity. In Kilkenny they work regularly with businesses as varied as Goods, BITS, Instant Opinion, Kilkenny Gospel Choir, Mileeven and Zuni and the Pembroke Hotel. Purcell Masterson also promoted the recent opening of A Slice of Heaven on Kilkenny’s High Street.
“It is great to work with people from the beginning. Mary McEvoy came to us when she was thinking of taking the brave step to open on High Street. She is fantastically talented and people only need to know about her and go there once. We know they will be back. It was very satisfying to get national publicity for Mary and then see a queue outside her shop,” said Mary Tallent.
Another success has been the building of the profile of The Carers Association over the full 10 years.
“There is a family carer on every street in the country. Our job is to make sure that every policy maker knows the value of the work that they do so. It is vital that every Government minister thinks about how their decisions will affect carers,” says managing director John Masterson.
John Purcell believes that it is the mix of experience in the Purcell Masterson team that enables them to punch above their weight.
“We have a very strong understanding of television, radio, print and social media in a small group of people. The issues are always the same: how to communicate effectively with your customers. It is never spin. Spin is short term. What our clients want to do is build long-term relationships with their customers and effective communication is central to that goal.”