A NUMBER of local business people have generated more than €1 million worth of business in three years despite the recession. The Eagle BNI group is celebrating surpassing the €1 million mark by promoting each other through word of mouth and referrals.
The Eagle group, which meets in Kilkenny’s Days Hotel each Friday morning, consists of local businesses and trades including an accountant, a plumber and a supplier of hygiene products, who help each other grow and promote their businesses.
The members of the Eagle group act as a sales force for each other by passing new business and giving referrals. BNI is a professional business organisation established 27 years ago in the US and 13 years ago in Ireland. BNI welcomes local business people, trades and professionals to attend a group, called a chapter, to benefit from this referral system.
“BNI is all about word-of-mouth marketing and referrals, which is a strategy that really cannot be beaten,” chapter director Stuart Watkin said of the group’s achievement.
“In BNI you reap what you sow. The reason we are successful is that we have high-calibre members in our chapter who are driven in growing their own business and the business of all members.
“This landmark of €1 million is proof that it is possible to grow in the face of a recession with the support of professionals and structured BNI training.”
Sandra Hart, BNI executive director for Ireland South and West, said that “the Eagle chapter have proven that by supporting each other they can build their business. Landmarks such as this do not just happen; it takes focus and commitment but the great results make it worthwhile. We have many successful chapters throughout the South East and we welcome all business people to come to a meeting as a guest.”
For more information, see www.bni.ie.