The Kilkenny County Enterprise Board is hosting a series of free lunchtime monthly business seminars as part of its autumn/ winter training schedule.
These seminars are open to all small business owner/managers and their employees, and to those considering setting up a new business. The seminar format consists of a presentation followed by a question-and-answer session and general discussion. The atmosphere is informal, with networking opportunities and finger food available on arrival.
The first seminar, which will be held on October 4 from 12.30-2pm in the Newpark Hotel, is titled “Finding that Elusive Customer in all that Digital Noise.” Presented by Anthony Quigley, founder and CEO of the Digital Marketing Institute, it will discuss how the online world can be complex, confusing and scary, but that there is a wealth of online digital marketing tools now available. There is therefor a need for businesses to be able to identify the online medium that is best suited to reach out to their target market. Mr Quigley is considered one of the pioneers of digital marketing in Ireland and in this seminar he will explore how organisations can embrace the internet and use digital marketing to reach out to their customers.
The following month, on November 8 Susan Hayes, “The Positive Economist,” will invite participants to look at their budgets from a different perspective – not just in terms of their money, but of the time and effort consumed by their business. She will outline the ‘Top 10 Immediately Implementable Tips to take Control of your Finances.”
In the final seminar on December 6, Naoimh Murphy from Purcell Masterson will discuss the importance of nurturing sales leads with a balance between digital media and traditional media in order to achieve results. Despite some businesses having thousands of “likes” and followers, often there is little to show for it in terms of sales.
“These seminars present the small owner manager and potential entrepreneurs with an opportunity to network informally while also acquiring knowledge on a particular topic,” said Enterprise Board chief executive Fiona Deegan.
Admission is free but registration is advised as places are limited. For more information or to book a place, see www.kceb.ie.