Kilkenny TikTok star to promote farm safety at National Ploughing Championships

Popular Kilkenny content creator and actress Fiona Bergin will be one of many personalities to collaborate with TikTok to spotlight community safety and celebrate the creativity of Irish entrepreneurs at the National Ploughing Championships this week.

At the Tigh TikTok stand, the FarmTok community will come together with Irish businesses to highlight the importance of online safety and digital literacy through the hosting of interactive sessions giving visitors practical tips for navigating the online world with confidence.

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TikTok has also teamed up with Agri Aware to highlight a different kind of safety on the farm. Farming remains Ireland’s most dangerous job, and this partnership will focus on reducing accidents, supporting mental health and strengthening networks in rural communities.

As part of the campaign, Fiona is working with Agri Aware to produce content that tackles these challenges head-on, amplifying life-saving messages to the thriving FarmTok community.

Minister of State at the Department of Agriculture, Food and the Marine, Michael Healy-Rae, welcomed the initiative, saying: “Farming is an immensely important, yet challenging and stressful occupation. This campaign will deliver practical tips and best practice advice to farmers about how to protect themselves on the farm and there’s no doubt that TikTok will have a real impact on the reach and impact of these messages to everyone in the farming sector.”

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