ŠKODA is resolutely pursuing its model offensive, presenting its new compact saloon, the Rapid, just a few months after the introduction of the Citigo city car.
The brand’s most recent addition is to play a central role in the company’s growth strategy and will be phased in on European markets from the autumn of 2012.
The ŠKODA Rapid impresses with lots of room, an expressive design, an excellent price-value ratio, a comprehensive safety offering and efficient engines.
This is a model which sets benchmarks in the compact saloon segment. The Rapid is a roomy, elegant and an affordable car for the whole family, impressing with clever solutions, cutting-edge technology and excellent economy, according to a company executive.
In short, it is a comfortable, reasonably priced and environmentally friendly package. The right car at the right time, they suggest.
A perfect fit
The Rapid is a perfect complement of the model palette between the ŠKODA Fabia and the Octavia, making it at home in the large-volume compact segment.
The Rapid will compete in the highly competitive A segment that currently accounts for about 36% of the world’s automobile market. Within this class, saloons have a share of around 42%.
Industry experts estimate the number of cars of this type sold worldwide will rise by about 50% by the year 2020.
The Rapid is the first ŠKODA series car ever to fully feature the brand’s newly formulated design language. This is a car that gives out a clear statement at first glance: clear, precise, fresh and emotional, apparently.
Perfect proportions, clear and cleanly modelled surfaces and sharply drawn lines combine to create an attractive overall appearance.
The front end displays a new take on ŠKODA-typical design elements. The new brand logo confidently stands out on the harmonically rounded front edge of the bonnet. The grille shows a finely drawn chrome frame and is formed by vertical slats.
The headlight ensemble is grouped at the front of the ŠKODA Rapid to form a cloverleaf shape.
ŠKODA’s latest offspring impresses with a surprising amount of space despite compact exterior dimensions (4.48 metres in length, 1.7 metres in width). This clever compact saloon provides room for five occupants and their baggage and, this being a ŠKODA, the brand’s signature clever solutions and excellent price-value ratio as well as comprehensive safety equipment.
Five petrol and one diesel engine are on offer. ŠKODA’s newest creation will be on public display for the first time at the Paris Auto Salon.
ŠKODA is aiming the Rapid especially at families looking for a roomy first car at an affordable price in ŠKODA’s familiar quality.
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