16 Aug 2022

VW tops here as
the Ford Focus rules the world

Volkswagen Ireland were the top-selling passenger car brand in Ireland in August claiming the No. 1 position with 482 registrations, a market share of 15.5%.

Volkswagen Ireland were the top-selling passenger car brand in Ireland in August claiming the No. 1 position with 482 registrations, a market share of 15.5%.

So far this year Volkswagen Ireland has registered 9,357 vehicles representing a market share of 12.6% up 0.3% on 2011. This means that Volkswagen is now the top-selling car brand in Ireland for the first time in recent history.

John Donegan, Head of Sales and Marketing for Volkswagen Ireland said: “August is a traditionally tough month in the motor industry yet we are delighted to have enjoyed a strong performance and to have taken the number one spot, not only for the month, but for the Year-to-Date also. This reflects very positively on the commitment and support that we receive from our network of dealers and on our strong retail offers and of course, our excellent product.”

Strong performance

Volkswagen Ireland’s strong performance is against the backdrop of an overall motoring industry that year to date is 12.2% down on 2011 with August down 4.4% on August 2011.

Meanwhile, Ford Focus is the world’s best-selling car in 2012, having out-sold every other model of car in the first seven months of the year.

More than 500,000 Focus models – including 153,400 in Europe - were sold from January to July, continuing a success story that saw an unrivalled 860,000 Focus models sold last year.

Ford sold 522,821 Focus models in the first seven months of 2012 to put it ahead of the Toyota Corolla and the Volkswagen Golf in the same time period. The Focus also plays a key role in delivering a major Ford milestone today as a model produced at Rayong, Thailand, becomes the 350 millionth vehicle the company has produced in its history.

The Focus first appeared in Europe in 1998 and won the 1999 “Car of the Year” award. The current, third generation of the mid-size car – launched last year - was designed on an unprecedented global scale, helping to make more technologies and features economically viable than ever before for cars in this segment.


Key innovations in the new Focus include Active City Stop low-speed safety system, Active Park Assist, Lane Departure Warning, Lane Keeping Aid, Traffic Sign Recognition, Auto High Beam, Driver Alert and Adaptive Cruise Control.

In Europe the new Focus is available in 5-door, 4-door and wagon versions. This year, Ford launched 250PS Focus ST, Ford’s first global performance car, and in Europe began offering the Focus with the new 1.0-litre EcoBoost petrol engine, which was named the 2012 “International Engine of the Year” in June.

A zero emissions Focus Electric, Ford’s first ever all-electric passenger car, will be available in 2013.

With sales of 3,390 to date in 2012, the Ford Focus is also Ireland’s top selling car this year.

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