The all-new Opel ADAM arrived in dealerships last week.
This chic, urban small car and champion of individualization will turn heads here just as it did at its world premiere at the Paris Motor Show last September.
Its modern, bold and colourful look ensures this, as does its almost unlimited potential for customization that makes virtually each and every ADAM unique.
With the all-new ADAM, Opel is entering the growing lifestyle A-segment. Short and strong-backed, ADAM is almost 3.70 metres long and 1.72 metres wide (excluding mirrors). A funky 3-door hatchback, it is perfect for urban environments.
Its driving dynamics, however, also shine outside the city thanks to chassis and steering settings that focus on fun and agility. Inside its cabin, ADAM offers seating for four people who benefit from a premium-inspired atmosphere. Front passengers enjoy a high degree of roominess unusual for a small car.
ADAM’s cockpit too can be individualized according to its owner’s taste with a wide choice of colours, decors, stylish headliners and light effects. The ADAM also provides premium technologies from upper segments.
The top of the line ‘IntelliLink’ infotainment system, costing just €350, can be integrated into every ADAM. It’s an all-in-one multimedia system with smartphone integration (Android and Apple iOS) that not only looks great, but is easy to control via the 7-inch LCD colour touch screen or via the steering wheel controls.
With IntelliLink, users can enjoy a steady stream of their songs, photos, videos and favourite apps: BringGo Navigation, Siri Eyes Free TuneIn Radio and more.
Other features ideal for ADAM’s natural urban environment are a new-generation Park Assist that automatically parks the car, a Side Blind Spot Alert and a power steering system including a ‘light touch’ CITY mode. The range does not only provide more individuality than its competitors, with a high level of standard equipment, it also offers more car for the money.
The entry price for the ADAM Jam 1.4 litre (100PS) petrol is €14,995 and is spec’d up from the start with 16-inch alloys, air con, Bluetooth and cruise control as standard. Go for the sophisticated GLAM (€16,995) and you get vintage alloys, glass sunroof and led daytime running lights added to the mix.
Slam at €16,995 also comes with 17-inch hurricane alloys, two-tone roof pack (available on JAM and GLAM), climate control and sports suspension as standard.
Even premium technologies and vast individualization options are affordable. For example, the IntelliLink infotainment system is available for just €350, and the starlight headliner illuminated by 64 LED lights that create the impression of a starry night sky for €380.
ADAM comes at a key moment in Opel’s product offensive. Since 2008, Opel has completely reshaped its model line-up, starting with the flagship Insignia; continuing with its high volume models and now entering or opening new segments of the market with both the Mokka (small SUV) launched last December and now ADAM.
Opel is strengthening its presence in the A and B segments, which now includes the 3.70 metre-long ADAM, the 4.00 metre-long core model Corsa, the 4.28 metre-long new Mokka and the 4.29 metre-long Meriva SUV.
Opel expects to attract the young and young-at-heart customers of both genders with attitude. They place great value on fashion consciousness and individuality.
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