Kilkenny’s pitch for global investment

Ambition: New marketing strategy sees the county shouting louder

Darren Hassett


Darren Hassett


Kilkenny’s pitch for global investment

Minister Pat Breen at the launch of Invest Kilkenny in the Medieval Mile Museum

The ‘Invest Kilkenny’ launch heard that the county is “shovel ready” with senior management at the local authority putting forward a strong sales pitch on the region’s attractiveness to companies both here and around the world.

The launch last Friday at the Medieval Mile Museum was due to be attended by the Tánaiste, Frances Fitzgerald, but she was replaced at the eleventh hour by Minister of State for Trade and Employment, Pat Breen.

A video presentation was made – which included an address from Kilkenny County Council’s acting chief executive, Colette Byrne.

‘Invest Kilkenny’ is a marketing strategy aimed at promoting the county as a unique commercial location. Ms Byrne said: “We are ready and open for business.”

She called on the Government and agencies like IDA and Enterprise Ireland to “redouble their efforts” in attracting investment to a “vibrant” Kilkenny.

Among the selling points for the county are its exceptional location, talent pool and its property solutions. This includes the new 10-acre mixed use development site at the Abbey Quarter.

Chairperson of the Council, David Fitzgerald, said: “Kilkenny is a shovel ready county. We need to shout a little bit more.”

Minister Breen, who visited the Abbey Quarter, said: “Kilkenny can become a home for industry and enterprise.”