Kilkenny golfer putts to success with golf club he designed

Indepedent results show Aidhm rolls better and is more forgiving than other putters

Sean Keane


Sean Keane


Ace in the hole

Piltown man with the putter he designed

A Kilkenny designed and built putter has blown the competition completely out of the water in an independent performance test carried out by one of the world’s leading authorities on the game.

Quintic Consultancy UK put the Aidhm Irish Putters’ R Series Blade Putter through a rigorous, hi-tech test and found it rolls better and is more forgiving than a number of leading putter brands.

Owner and designer, Peter Doyle, who lives in Piltown, runs Precision Fit Golf in Tramore, Co Waterford. He says the data proves what players using his clubs for years have been telling him all along. 

 Aidhm, pronounced I-Am, is an Irish word which means to take aim. And Doyle is taking dead aim at the global golf market with his new putter brand, products/putters/aidhm-2nd- generation-blade-putter

 “We presented four putters to the team at Quintic in the UK for comparison testing - three well known putter brands and our own Aidhm R Series Blade putter. One of the three other brands was a premium putter which is widely seen on the PGA Tour.

 “The Quintic Ball Roll test that the four putters went through uses a high-speed camera (360 – 1080 frames per second) to track the putter and golf ball throughout the impact zone of either a right handed or left handed player.

 “The system automatically measures over 45 parameters regarding the putter and ball, both graphically and numerically. The data is instantly displayed within the software for immediate analysis, review and intervention.

 “The test proved that our putter gave the most consistent roll, produced low side spin and low back spin. The results are phenomenal. We’re hoping it will further boost sales and we’re so invigorated that we’re already working on our next model.”

Paul Hurrion, owner of QuinticConsultancy, is renowned across the golfing world and works with some of the world's best golfers. He has worked closely with Padraig Harrington, Ireland's most successful golf major winner. He has also worked with Danny Willet, the 2016 Masters Champion, as well as Rory McIlroy, Paul McGinley, Eddie Pepperell and Oliver Wilson.

 “The video evidence from the competing premium putter brand showed that the ball launched with backspin and bounced 4 to 5 times off the putting surface before it began to rotate forward towards the target, characteristics not usually associated with a premium putter brand.

 “The analysis from our R Series Limited Edition Blade showed the ball began to roll almost immediately, with virtually no backspin. In off-centre hits, our putter was more consistent than the other three brands, with the ball still tracking accurately towards the target.

 “The Quintic Ball Roll System is the industry leader for performance data when it comes to putter performance testing. Our customers have told us it's the best feeling, best rolling putter they've ever owned. Now we've got the data which proves what we've always known about the Aidhm R Series Blade Putter.”

 The test results are further good news for Cork city native Doyle who was recently crowned European Clubmaker of the Year for 2019, at the PGA Show in Orlando. He was the Irish Clubmaker of the Year in 2016 and also sits on the Board of Directors for the International Clubmakers Guild.

 Among the many industry leaders to congratulate Doyle was world-renowned clubmaker, Ron Chalmers, a Hall of Fame Award winner with the International Clubmakers Guild.  In 1983, Mr. Chalmers built irons for a well-known Spanish golf legend, the great Seve Ballesteros, who went on to win the US Masters two weeks later with the same clubs. 

 To win the European Clubmaker of the Year award, Doyle had to undergo a rigorous skills test. Wedge Grinding, Shaft Spine Alignment and other competency tests, as well as a video presentation to the Clubmaker of the Year committee were just some of the requirements needed to put himself in contention for this prestigious award.  

 Peter Doyle’s passion for golf was ignited at Harbour Point Golf Club in Little Island in his native Cork several years ago. And when a less than satisfactory refit, from a custom specialist,  harmed rather than improved his game, the former engineer decided to put his experience of working with various metals into practice.

 “I went for a fitting session, not knowing that my golf game was about to go backwards. It was 2 to 3 years before I would find out why.  It turned out that the custom fitter who recommended my iron shafts had them built at a length that made those clubs almost impossible to use.  That's when I discovered the huge difference between basic retail custom fitting and the fitting offered by Professional Clubmakers and Custom Fitting Specialists like myself.

“When I checked the manufacturer’s recommendations on that shaft, it turned out that it wasn't designed to be used at that length. Something suddenly clicked!  If that was the quality of golf custom fitting in Ireland, I felt that, with my passion and love for engineering, I could make a much better job of building quality golf equipment.”

Peter acquired his first qualification in Professional Clubmaking in 2007 and by 2010, he acquired his Master Craftsman qualification, one of the highest accolades in the golf equipment industry.  Because he was a low handicap golfer at that time, he went on to get a teaching qualification with the European Golf Teachers Federation.

“Our Precision Fit Golf studio in Tramore is renowned for the build quality, as we built it to that very same level.  We believe that every level of golfer deserves to have their equipment built to the best level possible, regardless of whether they are a club golfer or touring professional.  We have built equipment for Tour Professionals, Club Professionals, aspiring amateurs and so on.” 

Clients travel to Tramore from all over the world to get their equipment built. The fact that customers will travel from Cork, Limerick, Dublin, Northern Ireland, the UK, North America and as far away as South Africa to get their hand-built equipment is testament to their work.

“A lot of the equipment I supply is tour grade, which is widely regarded as some of the best in the world in terms of quality and performance. ACCRA, KBS, PROJECT X, MIURA, SRIXON, CLEVELAND, TOUR EDGE and GIMAR are just some of the premium components we supply.

“People love what we do and with Aidhm, they particularly love the fact it’s an Irish product, designed in Ireland and they love the whole story behind the brand. The support from clients has been nothing short of phenomenal. They love buying Irish. The independent test results now allow me to bring Aidhm to a far wider audience from this summer.”