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18/10/2021

Joining forces to learn the business side of their craft

Creative people in Kilkenny have joined forces to form a #CREATEKilkenny group.

Creative people in Kilkenny have joined forces to form a #CREATEKilkenny group.

Under the guidance of Aisling Hurley (of Teamwoodcraft and The Small Business Fairy.com), local artists and craftspeople honed their knowledge on business topics such as branding, marketing and financial planning over the last three months.

Now, the group’s first joint appearance is at the Kilkenny Christmas Market on the Parade, with products ranging from jewellery to pottery, soapmaking and greeting cards.

The ultimate goal for some of the participants will be exhibiting at Showcase Ireland in February.

“Showcase Ireland is quite daunting if you had to go there the first time on your own. That’s why we have prepared and equipped these small businesses with all that’s needed to turn a talented crafter into a successful business,” said Aisling Hurley, who trained, motivated, encouraged and brought on all the participants in group sessions and in individual consultations.

“I was completely blown away by the talent and dedication of the CREATE team. They are an amazingly gifted bunch as you will see at their pop-up Christmas shop,” she said.

Kilkenny County Enterprise Board supported and facilitated the course, providing training in the use of social media.

The group now has a Facebook page with profiles of all the businesses and links to their individual pages.

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