Kilkenny will today launch an innovative new 10-week programme of health and wellbeing initiatives, aimed at encouraging people in Kilkenny to improve their health and take part in physical activities.
The programme, ‘Healthy Town’, is a collaboration between The Irish Times, Pfizer Healthcare Ireland and the civic and business community of Kilkenny. It combines health-promotion events and physical activities, with all events free of charge.
The programme also offers participating individuals free health checks of their BMI, cholesterol and blood pressure at the start and completion of the programme to track progress and impact.
“We are honoured that Kilkenny has been selected as the first location to host the Irish Times/Pfizer Healthy Town programme,” said Mayor of Kilkenny Seán Ó hArgáin.
“I’m delighted at the support from across the community and encourage people to take this great opportunity to get healthy, and I look forward to leading this initiative actively by my own example.”
In addition, the Irish Times will feature the Irish Times/Pfizer Healthy Town in its weekly health supplement, HEALTHplus and in a specially designed Healthy Town microsite based on the main Irish Times website.
“The Irish Times / Pfizer Healthy Town brings together the best from our partners and ourselves at The Irish Times,” said Kevin O’Sullivan, editor of the Irish Times.
“Our readers in Kilkenny and beyond will benefit from good advice from experts in person, in the paper, particularly through the HEALTHplus supplement which is published on Tuesdays and on the website that equips them to lead healthier lives.”
Health checks and evaluation of the initiative will be conducted by the Centre for Health Behaviour and Research at Waterford Institute of Technology in line with best practice.
The managing director Pfizer Healthcare Ireland David Gallagher said that Pfizer was committed to ‘working together for a healthier world’.