Search

25/10/2021

Musgraves to change Superquinn name to Supervalu

Musgraves have announced that they will change Superquinn to Supervalu but jobs at the Market Cross store will not be affected.

Musgraves have announced that they will change Superquinn to Supervalu but jobs at the Market Cross store will not be affected.

The decision is aimed at creating an unrivalled national Irish retail brand, enabling more shoppers to access SuperValu’s offer, while incorporating the best of Superquinn.

Musgrave Group CEO Chris Martin has said that as well as a name change there will be significant investment.

“SuperValu will invest €10m to complete the refurbishment of the Superquinn store network,” he said.

“In addition to the €15m invested over the past two years, the award-winning SuperValu own brand range will also be introduced consisting of 2000 products priced at up to 33% less than comparable brands.”

The reorganisation will take place over the next 18 months.

To continue reading this archived article for FREE,
please just kindly register and/or log in.


Registration is absolutely 100% FREE and will help us personalise your experience on our sites. You can also sign up to our carefully curated newsletter(s) to keep up to date with your latest local news!

Register / Login

Buy the e-paper of the Donegal Democrat, Donegal People's Press, Donegal Post and Inish Times here for instant access to Donegal's premier news titles.

Keep up with the latest news from Donegal with our daily newsletter featuring the most important stories of the day delivered to your inbox every evening at 5pm.