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18/10/2021

KCLR make gains in listenership

KCLR 96 FM the local radio station for Carlow and Kilkenny has made listenership gains according to the latest independent JNLR/IPSOS MRBI radio listenership survey. KCLR is clearly the Number 1 Station in Carlow and Kilkenny with 67,000 listeners tuning in every week, according to the survey.

KCLR 96 FM the local radio station for Carlow and Kilkenny has made listenership gains according to the latest independent JNLR/IPSOS MRBI radio listenership survey. KCLR is clearly the Number 1 Station in Carlow and Kilkenny with 67,000 listeners tuning in every week, according to the survey.

KCLR’s weekly listenership – the figure which measures the number of people who tune into the station on a weekly basis - has now increased by a further 10% over RTE 1, with KCLR showing 29,000 more listeners every week than the national broadcaster and a market share which is 37%*, reflecting huge listenership loyalty. KCLR also has the number 1 market share across Leinster.

“Once again KCLR has not only maintained, but grown its position as the number one station in Carlow and Kilkenny,” according to John Purcell, Chief Executive of the Station. “Our share of the Market is a whopping 26% greater than the Market Share of RTE 1; 2 FM and Lyric FM combined. This is a phenomenal achievement and a great tribute to our staff. We’re all delighted and would like to thank our listeners, advertisers and supporters,” he added.

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