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05 Sept 2025
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05 Sept 2025
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Austrian journalists on a boat trip on the River Nore through Kilkenny with Simon Bopp, Tourism Ireland (third left); and skipper Clifford Reid, BoatTrips.ie (centre)
From Viking trails to castle tales, six Austrian travel journalists are discovering the stories of Kilkenny.
Representing various print and online publications, with a combined audience of 3.4 million people, the group have been exploring Ireland and its ancient castles and Viking history, as guests of Tourism Ireland and Fáilte Ireland.
The group has been following an action-packed itinerary to discover some of the many fantastic activities and experiences that Ireland’s Ancient East has to offer, including a boat trip on the River Nore through Kilkenny, a guided tour of Kilkenny Castle and a visit to Smithwick’s Experience Kilkenny.
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Aubrey Irwin, Tourism Ireland’s Manager for Austria and Switzerland, said, "We were delighted to invite this group of Austrian travel journalists to explore Ireland’s Ancient East.
"There really is no substitute for being able to come and experience what Ireland has to offer at first-hand. Through the articles and content they create and share, the journalists will inspire their audiences to come and experience Ireland, our beautiful scenery and ancient castles for themselves."
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