23 May 2022

New 'Look for Local' campaign urges consumers to support Kilkenny businesses

New 'Look for Local' campaign urges consumers to support Kilkenny businesses

Bridget Kearney of Belle Femme in Kilkenny

A new national campaign by the Local Enterprise Office was recently launched  asking consumers in Kilkenny to look local when they are shopping for products, services and experiences this summer. 

The ‘Look for Local’ campaign, supported by Enterprise Ireland and the Local Authorities, aims to raise awareness of the benefits of spending in your local area.

Research that was carried out as part of the first ‘Look for Local’ campaign, which was run by Local Enterprise Office Kilkenny in November and December 2020, showed that Irish consumers were 83% more likely to look local for products and services in 2021.  This campaign aims to strengthen that sentiment and to educate consumers on the domino effect that local spending has throughout their community. Every €10 spent in County Kilkenny on Irish products and services generates more than €40 of benefit to  Kilkenny in terms of employment (ISME Shop Local Report, 2020).

Tánaiste Leo Varadkar, said; “It’s more important than ever to look for local and support small businesses in your community. Whether you’re thinking of buying a gift, new clothes, a service of some sort – whatever it is, your local business would be delighted with your custom. It’s wonderful to see so many small businesses reopen recently, after what has been an exceptionally difficult period and as our vaccine programme ramps up further, we hope to see many more open their doors.  We’re hoping for a really busy summer for our small businesses across the country. Over one million people are employed by a small business in Ireland, more than the public sector and multi-nationals combined. I encourage everyone to support these jobs and look for local in their own community”.

The Local Enterprise Office ‘Look for Local’ campaign, which is funded by the Department of Enterprise, Trade and Employment, in partnership with Enterprise Ireland and the local authorities, will run across the summer on national, local and online / digital media and will promote small businesses across the country and the benefit of spending with them. 

Fiona Deegan, Head of Enterprise, said; “Since the onset of Covid-19, the Local Enterprise Office has been working closely with small businesses across the county to help sustain them with financial supports, training, mentoring and consultancy in all areas of their business.  Now it’s our turn as consumers to ‘Look for Local’ with the economy reopening.  Every Euro you spend with a local business is an investment in the local community and the quality of goods, services and experiences on our doorstep are second to none.  Not only that, but it makes a positive environmental, economic and societal impact.  This summer we are asking everyone to Look for Local and support businesses and jobs in their community.    In 2020 the Local Enterprise Office approved 302 Trading Online Vouchers which enabled small businesses to set up an online trading presence.  This was up over ten-fold from the previous year. The vouchers helped small businesses to keep the virtual doors open, when the physical ones were shut.  This supplemented with training, mentoring, sector & issue specific consultancy and financial supports helped thousands of businesses to continue to trade and sustain themselves ahead of this Summers reopening”.

Cathaoirleach of Kilkenny County Council Fidelis Doherty said; “Local authorities are providing a range of supports for businesses to help them get back on their feet but the support of the public is crucial for those businesses and for our local economies. Small businesses and retailers are the lifeblood of our cities, towns and villages, providing vital economic activity and employment opportunities. Local busineseses have so much to offer from top quality products to unique experiences, and the coming months are a great opportunity to take advantage, so please ‘Look for Local’, if you can.”


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