‘Shameless plugs’ for Kilkenny tourism businesses

Kilkenny businesses have been part of a new Tourism Ireland campaign in Great Britain called ‘Shameless Plugs’.

The initiative involves local business owners fronting short videos and shamelessly plugging their own business as the thing that ‘fills their heart’ and aims to entice British holidaymakers to come and visit Kilkenny, as well as Cork and Waterford. It runs until tomorrow (November 5).

The campaign features local businesses, including Riverbend Adventures and Shenanigans Walking Tour.

‘Shameless Plugs’ runs on ITV, Channel 4 and Sky online streaming platforms, as well as on digital and outdoor platforms and on social media (Facebook, Instagram and Pinterest). The campaign is expected to reach an estimated 8 million people across Great Britain and deliver almost 80 million impressions (opportunities to see).

“We were delighted to work with local tourism businesses in Kilkenny, as well as in Cork and Waterford, and to help them shamelessly plug their tours, experiences and attractions here in Britain,” said Julie Wakley, Tourism Ireland’s Head of Great Britain.