Kilkenny GAA extend partnership with Avonmore

Kilkenny GAA has announced that Ireland’s number one dairy brand, Avonmore, will continue to sponsor all Kilkenny inter-county GAA teams.  The Avonmore name has featured proudly on Kilkenny jerseys since 1994, making it one of the longest running GAA partnerships in the country. 

In line with the structural changes in the Glanbia organisation, the sponsorship relationship with Kilkenny GAA will now transition to Tirlán Co-operative, a 100% farmer owned Co-operative based in Kilkenny City.  Tirlán is Ireland’s largest milk and grain processor, with 2,300 employees and revenues of €3 billion.  The partnership will see all Kilkenny GAA jerseys carry the Avonmore brand and leisurewear carry the Tirlán brand. 

The chairman of Kilkenny GAA, PJ Kenny, said that he was delighted to see the relationship transition to Tirlán.  “I want to pay tribute and offer my sincere gratitude to all the team in Glanbia plc for their superb support of Kilkenny GAA for many years.  We are delighted to seamlessly transition to Tirlán and retain the association with an organisation that makes a huge contribution to the south east of the country.” 

Jim Bergin, Chief Executive of Tirlán said: “As a Co-operative based in Kilkenny, we are immensely proud of our hugely successful association between the number one dairy brand with one of Ireland’s most successful GAA teams of all time.  The commitment, dedication and pursuit of excellence exhibited by the Kilkenny inter-county teams fits really well with the values that we pursue in Tirlán Co-operative, which is 100% owned by farmers in the south and east of Ireland. 

Meanwhile, Glanbia plc, the better nutrition company which is also headquartered in Kilkenny, will continue its proud association with Kilkenny Camogie.  Kilkenny Camogie confirmed its new partnership with Glanbia this week, to include the sponsorship of all senior, intermediate, minor and junior county camogie teams, commencing in 2024.  The new three-year partnership will see all Kilkenny Camogie jerseys and leisurewear carry the Glanbia brand for the 2024 season onwards.