Peter Mark's fundraising helps people to 'Beat the Blues'

Peter Mark's fundraising helps people to 'Beat the Blues'

Peter Mark in the Market Cross and MacDonagh Junction shopping centres are celebrating helping Petermarkathon raise €60,000 to support Beat the Blues with Aware

Fancy dress parties, bake sales, pyjama parties – maybe not what you’d normally expect to find at your local Peter Mark salon.

For one weekend every year, the Petermarkathon fundraiser means just that and it’s always for an amazing cause.

This week, Peter Mark Market Cross and MacDonagh Junction Kilkenny, celebrated their part in raising €60,000 for Aware and the invaluable work they do in schools throughout Ireland through their Beat the Blues programme.

The money raised means this vital programme can continue to support Irish young people in our schools.

Beat the Blues is a programme delivered free of charge by Aware each year to some 30,000 students aged from 15 – 18 years old with a view to empowering this vulnerable group to help them understand how to look after their mental health and deal with everyday concerns before they spiral out of control.

Beat the Blues is a 70-minute programme and is very well received by students and teachers alike. It covers topics including:

· Principles for good mental health and actions that can help

· The importance of looking at the positive aspects of our lives

· Why similar situations impact people in different ways

· The role of core beliefs

· How to prevent or recognise depression or anxiety

· The importance of resilience and how to build it

It costs Aware €6 to deliver the programme to one child. Every penny of the €60,000 raised goes directly to Aware to deliver this service to teenagers across Ireland.

Speaking about the initiative, Peter O’Rourke, CEO, Peter Mark said, “We are so grateful to all our clients and salon teams; this is an incredible sum of money which we are delighted to give to this fantastic organisation.

“ At a time when depression and mental health issues have never been more prevalent, it is so important to help an organisation like Aware deliver a public service like Beat the Blues.

“There is no formal support for teenagers in Ireland as they undergo a period of huge change in their lives which makes a programme like this all the more important. Thank you so much to everyone who got involved”.

CEO of Aware, Dominic Layden said that it is amazing to have 'a well-known brand' supporting the charity.

“The Beat the Blues programme is so well received in schools and the more teenagers we can reach, the better. Helping young people at this stage in life is crucial and this programme gives them practical tips and skills for coping with challenges they face in life.

“We’re delighted to be involved with Peter Mark and want to say a massive thank you to all of their team and clients who helped raise this much needed funding that will go such a long way supporting Irish youths in our schools.”For more information about Aware and especially its programmes for teens, see

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