Goods on High Street are excited to introduce one of the most innovative and environmentally conscious makeup brands to the Irish Market, Youngblood Mineral Cosmetics.
Youngblood is the premier luxury mineral cosmetics line from the USA created by Pauline Youngblood, a former medical aesthetician. During her career, Pauline was in daily contact with patients who had severely traumatized skin from harsh laser treatments, acne, rosacea and cosmetic surgeries. Such patients often take up to six months before their skin returns to normal, and Pauline simply was not satisfied with the makeup options available.
She began working with chemists to develop a suitable option — a product that would cover raw, inflamed or discoloured skin, while allowing it to breathe and heal. This led to her initial work with natural mineral cosmetics.
“The concept of mineral makeup was great, but the quality was missing,” Pauline says. “The colours weren’t realistic; they were too pink or orange, and they looked artificial.”
Pauline began formulating her first loose mineral foundation, which provided excellent coverage and a natural appearance without clogging the skin. Pauline’s patients experienced such dramatic success with her new formula that they continued using it long after their skin had healed. Before long, patients and friends convinced her to make this natural mineral foundation commercially available, and in 1996 Pauline founded Youngblood Mineral Cosmetics.
More than 16 years later, Pauline’s Natural Mineral Foundation is the flagship product, and Youngblood is now a complete line, offering dozens of products in a comprehensive palette of shades with realistic skin tones and beautiful, natural finishes. The brand continues to create top-quality products that are innovative in both formulation and packaging.
The products are easy to use, long-lasting and can stand up to heat, humidity and perspiration. Youngblood’s lightweight foundations look virtually undetectable while providing flawless, buildable coverage. They never appear glittery or shiny; instead, skin radiates a natural, healthy glow! Their dedication to quality has earned the brand an extremely loyal following among major celebrities (including Jessica Alba), top beauty editors and professional makeup artists.
Youngblood Mineral Products use only the purest, most premium grade minerals. Their Mineral Makeup can better be defined by what is NOT in their composition - free of talc, parabens, oil and fragrance. They have earned numerous beauty awards awards including “Best Foundation” (Beauty Launchpad) and “Best Mineral Blush” (New Beauty). In the US Youngblood are affiliated with a number of generous organizations including the National Breast Cancer Foundation and the People for the Ethical Treatment of Animals’ (PETA) cruelty-free program. Youngblood also supports the environment. The majority of packaging is made of recyclable material.
So, for women or men in search of a product that can contribute to the health of the skin, the hunt is over. Youngblood Mineral Cosmetics are more than just makeup, it is also considered to be a ‘skin care’ range. Their products can add to the quality of your skin rather than take from it like some other products can. The aesthetic qualities, performance and benefits of Youngblood Mineral Cosmetics also make it an exciting discovery for Ireland’s professional beauty industry.
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